Print Explained – Print isn’t Dead! It’s Back with a Bang to Stay!
Nobody can anticipate the future, but businesses don’t run on the ideology ‘let’s wait and watch’! Numerous brainstorming sessions have to be spearheaded every day to foresee the impact of important business decisions beforehand to avert risks, and boost sales. The option to keep sticking with print was another such business call that most corporate houses anticipated would lose its value over the years. But to their great surprise, experienced researchers in various fields including science and psychology accredit print and paper as a much better means to reach out to your target customers than digital content.
It has been observed that most people (across all age selections) like to read content printed on a paper than on their screens. But why exactly do customers prefer print over digital content? Let’s understand the reason behind this unique consumer choice that didn’t die a slow death (as anticipated), but came back with a BANG to stay for a long time to come.
· Easy Readability
Science says that our blinking time increases when we read a book as compared to when we look at a computer screen for a considerable amount of time. This enables the fluid in our eyes to evaporate, and as a result, our eyes feel dry and uncomfortable. Thus, we can conclude that printed documents are easier to read than digital content available online.
· Better Retention of Information
One of the biggest problems associated with digital devices is that they don’t allow the readers to navigate the content intuitively, and unravel an interesting mental journey of retaining the included information. But when we read printed words, our brain feels free to represent the text that we’re reading, and make the best use of the included information (move closer to taking the desired action).
· Efficient Communication with Sustainability
Over the years, people have started valuing recycling to give back to the nature in their own special way. Paper can be produced and utilized responsibly to serve as a renewable and recyclable product for communicating to your target audience in a sustainable way. By adopting eco-friendly elements for your print marketing strategy, you can give your readers a sense of doing their bit for the environment.
· More Affordable
Advanced variable data printing tools make it easier to send printed communications to a refined client base. Not only does this help business owners impress the customers with the power of personalization, but also helps them save BIG on cost by significantly cutting down on the list of recipients.
· More Comfortable
Tell us what will make you more relaxed – reading from your computer screen, or reading print? A majority would go ahead with the latter because the screen of a computer, smartphone or tablet emits blue-light wavelength that increases our alertness by bringing down melatonin (sleep inducing hormone) in our body. May be this is why avid readers still prefer to lay their hand on a book when they’re curled up in bed, rather than reading online.
So, are you ready to embrace the power of print?
