Small Business Marketing – Personalizing Printed Marketing Communications Using Your Database
Oxford Languages define ‘personalization’ as ‘the action of designing or producing something to meet someone’s individual requirements’. And why wouldn’t anyone love that? Today, let’s understand how you can easily personalize your printed marketing communications using your database, and how will variable data printing set you right on the path of customer engagement and eventually, success.
Variable Data Printing and its Benefits
A smooth and seamless process of digital printing or on-demand printing that allows for a variation in different printed pieces with respect to one or a bunch of elements such as text, images or graphics is usually known as variable data printing. This process involves extraction of data from an already existing database or an external file, and it’s gaining traction in the world of marketing because it doesn’t usually account for additional cost (or too much of it), thanks to the modern-day technology. If you haven’t tried personalized printed marketing communications yet, here’s why you should consider them this season:
- Increases the likelihood of purchases
Personalized marketing materials deliver value, and help business owners connect to their target audience on an intimate level. The recipients are not only delighted to see their specific details on the printed communication, but also feel motivated to invest in the products and services offered by the sender.
- Boosts ROI by roping in the right customers
Amid countless mails that land in the mailboxes of your prospects, most fail to create the desired impact. Hence, it’s important to send out your personalized printed communications to the prospects who are in line with your offerings. In contrast to mass marketing communications, variable data printing can increase your return on investment by improving the overall campaign result, and boosting the customer response rate.
- Saves cost by targeting interested prospects
With advanced variable data software in place, merging the most complicated data (on the basis of every customer’s behaviour and purchase history) becomes easier than ever. This feature helps you target your personalized printed communications to a narrower audience, reducing the overall cost involved in your marketing plan.
Partner with Fivestar to Get Personal
Customized printed communication helps add a personal touch to your marketing strategy. They make your marketing materials more targeted and relevant for the recipients, giving them a sense that you value them. And by gifting them a personalized experience, marketers get to capitalize opportunities that they even knew existed.
Fivestar can serve as your guiding light in this endeavour. We can help you personalize your static marketing communications to earn a lifetime bond with your customers. So, send us your requirements today, because the time to get personal is NOW!
