Exciting News About Fivestar – Rebranding of Fivestar Print to Fivestar
They say you should never stop working on yourself. At Fivestar, we accredit our success to this ideology as it has always encouraged us to do better than yesterday, every day. As a result, our work kept getting stronger, and our list of happy customers kept adding up. Offering high-quality services and optimum customer satisfaction was the only marketing strategy that we ever needed as prospects started reaching out to us with service-related queries via word of mouth, but for a plethora of advanced requirements like web development.
And it was this growing customer base that invested its trust in our offerings, and gave us the strength and inspiration required to take upon the difficult task of rebranding Fivestar Print to Fivestar. We decided to not just change the look and feel of our brand, but also expand our service areas to accommodate our customers’ need for premium branding services – both online and offline. At a time when even some big enterprises failed to take the blow, we took it upon ourselves to provide struggling businesses an opportunity to stay ashore with effective digital marketing.
Considering the results that we witnessed during the implementation of this promising business strategy, we also tried our luck and succeeded at professional label and packaging. And now, it’s only fair to inspire budding businesses like us to pull up their socks for such an incredible leap of faith. So, allow us to share about our journey of starting afresh, and stepping out of our comfort zone to a more hospitable environment – the digital arena. Ready to provide your business that much-needed boost? Keep on reading then, because the right time to transition is always NOW.
Our Vision Behind the REBRANDING
Rebranding is considered to be one of the most powerful devices in the toolkit of a smart businessman. This statement made complete sense to us as our key rebranding objectives were:
- Spearheading a brand makeover to appeal to a wider customer base aesthetically
- Adding more services to our offerings to help our customers expand their business
- Keeping up with the changing consumer behaviour and preferences
- Reaching far out to new customers from different verticals
- Providing our brand a new identity to enhance its company value
Roadblocks that We Faced in Our Rebranding Drive
- Taking the Plunge
At a time when the global economy was going through one of the roughest patches, taking a step towards brand renovation was indeed a tough call. But as always, we trusted our business instinct, and successfully managed to attract new customers from different corporate domains.
- Handling Budget Constraints
As we invested most of our income back to the business, we didn’t have a bulk of savings to start with. Plus, there was some loss of work during the lockdown to justify the huge investment involved in the overall process of rebranding. But somehow, we managed with efficient finance planning.
- Retaining Team Members
We believed in our rebranding drive, but fostering that same belief in the hearts of all our employees was difficult, especially when they were witnessing the environment of massive layoffs around. But cutting ties with the building blocks of our team is not our style, hence we earned their trust, and our work relationships have grown stronger than ever.
Upgraded Solutions with Improved Business Acumen
We’re Fivestar – your own reliable print partner, but better! Packed with the same zeal to deliver long-lasting results, our team suggests you befitting branding strategies and print solutions as per your needs, and works hard to over-deliver!
