Small Business Marketing – Why Direct Print Marketing is Outshining Email & Social Media Marketing?
The world anticipated emailing and social media to be the marketing channels of the future. But gradually, they realised that hardcopy direct mail (DM) could prove to be a more trusted and noteworthy marketing platform to date, especially as it easily attracts instant focus that social media doesn’t, and doesn’t flood with spam/unsolicited messages and unwanted marketing tactics like an email account. Let’s understand why custom printed mail is more impactful than other similar marketing trends, and how can you further add to its efficiency in enhancing your customer base!
Why Should You Choose Personalized Hardcopy Mail Over Email?
All businesses work very hard for social media marketing, but how many posts really attract our attention while scrolling through our social media accounts? And how often do we delete random emails as our inbox seems filled with unwanted messages? Personalized hardcopy mail on the other hand provides the recipient an overwhelming experience that starts right from the time they discover the envelope in their letterbox. According to several studies, the chances of a potential customer opening up a hardcopy mail are much higher than opening up an email. Here’s why printed communications are always better:
- They enhance your credibility by giving the audience an impression that you’ve invested additional time, effort and money.
- They carve their way into the memory of the audience as they are not as easy to be scrapped off as an email being accessed on their smartphone.
- They don’t require the recipient to be online to deliver your message.
Let’s Rewind the Era and Get Back to the CLASSIC
Do you remember the essence of happiness and positive anticipation that we experienced while opening up a handwritten letter? Customized direct mailing creates that same overwhelming touch, and convert potential customers into paying customers, and one-time customers into repeat customers.
There are some classic trends that keep coming back, and hardcopy direct mail is one such trend in the world of marketing. In fact, it has become more refreshing and impactful than ever, all thanks to the advanced personalization techniques and impeccable print effects. Feeling interested, but a little lost? Let us guide you on how to do it like a pro!
Create an Enticing DM Piece with Fivestar
Printed marketing is evolving as one of the most preferred marketing solutions today. Team Fivestar is proficient in magnifying the effect of customized direct mailing, and we can help you win your target audience by:
- Appealing to their senses
A brand message that stimulates the senses of your audience – sounds like something you’ve never heard before, right? We have a variety of fine paper stocks with hard-to-miss effects like holographic foiling, spot UV, embossing and debossing that are delightful to touch. Our team is also adept at the art of paper engineering to surprise the recipients with something extraordinary.
- Making a way into their collection
By now, we have understood that printed promotions are indeed more trustworthy. But what if we tell you that they can even be useful for your target audience? You can have them save your DM piece in their fondest collections by sending them something that’s worth keeping. For instance, you can use printed promotional giveaways like coffee mugs, notepads and calendars as an effective tool for your sales messaging.
- Reminding them about all your offerings
In several cases, customers drift towards your competitors when they are unaware about what you are selling and how good is it. We can help keep them well-informed about all your services and skills by highlighting them in your DM pieces in an attractive and seamless way. We can also include some customer case studies to add more value to your brand as a trusted service provider.
- Using personalization for direct communication
When we receive something with our initials on it, we feel valued. We can easily use variable data to customize the output that you need, so that you can give each of your potential customers a personalized experience to remember. We also offer unlimited design variations to allow you to engage with them using one-of-a-kind message.
So, stop annoying your audience with this and that, and employ the power of print for an impressive marketing campaign!
